February 14, 2020

A Fresh Rebrand and Website Update

Because there’s no better day than Valentine’s Day to share this labor of love: Welcome to the new website and brand! Ahh!!

I can’t even tell you how excited I am to have this OUT in the world. I’ve been dreaming of a rebrand — a kind of Sami Renee Photography “glow up”, if you will — and it’s finally here!

Now, if you’ve followed along with me for a while, you know this isn’t my first brand refresh. However, what makes this one super exciting is that it IS the first one I’ve finally hired someone to oversee! I know how I wanted my brand to feel, but quickly realized there was no way I could take what I currently had and turn it into my dreams. For that, I needed a professional!

Enter: my amazing friend Jillian of Jula Paper Co. Jill and I met at the very first Creative at Heart conference FIVE years ago and were quick friends. We grabbed coffee and worked on a fun branding project in NYC later that spring and have stayed in touch on and off ever since! Her style is classic and clean, and I knew she would do an amazing job achieving the look I was going for: clean, fresh, timeless, and elegant — but without losing the personality and joy I’m known for!

After sharing my inspiration Pinterest board, where I collected a variety of images I loved (mostly inspired by CJLA, The Everygirl, Mcgee & Co, Beautycounter, and more), Jill put together a brand inspiration board to make sure we were on the right track. I fell in love!

From there, she designed an incredible logo and put together a brand board. One of my biggest issues prior to this refresh was a lack of consistency, so I loved having this one space to come back to and make sure I was on the right track. Because, while Jillian did all the work on the brand, thanks to my obsession for all things Showit, I re-designed my website on my own!!!

I loved seeing the pieces Jillian put together come to life on this site, and it was absolutely incredible to watch the transformation even a small change like font or color can make on a page.

A few of my favorite things include the simplification of every single spread and the HUGE improvement on the mobile side of things. I had always loved my website so much more on a desktop…but of course, the majority of you view these words from your phone. Now, I think I might like the mobile version even better!

Last but not least, I’m most excited for the new branded products Jill is designing for me, too! I’ll have to share more of those once I have them in my hands…but let’s just say branded stickers, tissue paper, thank you notes, business cards, and more are coming your way!!

All in all, I am so incredibly overjoyed with my new brand! Like I said above, I *thought* I was doing a decent job on my previous website and brand myself…but after going through this process with Jillian and seeing what she can do, I can’t believe it took me this long to invest in a professional brand!

Happy Valentine’s, friend!!!!






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Sami Orndorff is a Wedding Photographer & Lifestyle Newborn Photographer located in the greater Indianapolis area.